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Calls To Artists

Power Up Excellence! Convening Session

Tuesday, October 21, 2014
9:00 am1:00 pm
Children's Service Council of Martin County Conference Room,101 S.E. Central Parkway, Stuart FL 34994

Convening Session: Blueprint for Building and Keeping Your Audience
Marketing can be a challenge when you get too close to your organization and become frustrated when people are not as enthusiastic and responsive to your art offerings as you are.  This session helps you to step back and develop your marketing communications from your audience’s perspective.  Topics that will be covered include setting realistic objectives, budgeting, acquisition and retention strategies, research and analysis, and tactical applications including direct mail, e-marketing, social media, and guerrilla marketing techniques, among others.  At the end of this session, you will have an understanding of how to develop your organization’s marketing plan and a toolkit of practical marketing methods and techniques.

Presented by Stephen Belth, Director, Arts Marketing Network
Location: Children’s Services Council of Martin County
Reservations required. Email or sign up and pay on line.
$10 members / $18 non-members

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